Listen to the Episode Below (00:28:44)
Paul Boag
Digital User Experience with Paul Boag

Paul Boag is the author of Digital Adaptation. He is a leader in digital and user experience strategy with over 20 years experience. Through consultancy, speaking, writing, training and mentoring, he passionately promotes digital best practices.

You may connect with Paul through his website BoagWorld.com.

Providing guidance to companies

Paul helps companies better engage with new ways of connecting with consumers. He guides organizations through the changes in the old was of thinking to the new generation that has very different expectations. Most of his clients are non-profit companies. Amidst this consultancy work, Paul also does a lot of writing, podcasting, blogging, and speaking.

He also shared why most of his clients are not-for-profit companies and the first ‘new media’ materials that he encountered.

Creating user experience

Paul provides consultancy in the field of user experience. He talked about the importance of user experience and why it scares a lot of marketers. According to Paul, user experience is not just for big companies. He explained how it can be easy to drive customers away because of bad user experience. He provided various examples of good and bad user experience.

We also talked the most rewarding part of his job, his definition of success, his take on luck and opportunity, and the importance of lifestyle.

I would love to hear your thoughts, feedback – good and bad. Twitter is the best place for it @izabelarussell

– welcome to the show!

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