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Chloe ThomasKeep Optimizing with Chloe Thomas

Chloe Thomas is the creator of eCommerce MasterPlan, an author, a speaker, a podcast host, and expert in eCommerce strategy and marketing. She helps eCommerce business owners make better decisions. She speaks at client conferences and this year, she also started writing whitepapers and website content. Chloe has written several books including eCommerce Marketing, eCommerce MasterPlan, eCommerce Delivery, and Customer Manipulation.

You may get in touch with Chloe through her website or via Twitter – @chloe_ecmp or @eComMasterPlan – and LinkedIn.

Starting her own marketing agency

From her corporate job, Chloe shifted to consultancy and then eventually, she started her own marketing agency. Her favorite thing about starting her own business is that she gets to do what she loves ninety percent of the time. However, Chloe is not a big fan of the word ‘entrepreneur’ because she thinks it tends to be an overused term nowadays.

Searching for what makes her happy

For Chloe, success is more about what makes her happy than where the money comes from or how much money is made. She has been on a personal journey to work out what makes her happy, what makes her tick, and how to balance life and work. She thinks that this perfect balance will never be achieved and her personal mantra is to keep optimizing, to always find a way to make it better. One of the things that Chloe does to aim for her balance is to make sure she takes time off and she switches off regularly. Despite her concrete attempts to free up her weekends, Chloe still feels that she sacrifices her lifestyle for her work.

Chloe is also one of our speaker for the upcoming New Media Europe Conference and she gave us a bit of a preview of what to expect in her session, A to Z of Email Marketing.

I would love to hear your thoughts, feedback – good and bad. Twitter is the best place for it @izabelarussell

– welcome to the show!


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