The power of storytelling has been a hot topic for the last 12 months. However many people think they understand the role of storytelling and yet their media places themselves in the wrong role time after time. In this short and sharp session David explains how storytelling is hard wired into our brains and why we should be placing the consumer of our content as the hero in their journey. David breaks down the 7 simple steps in any Hero’s journey and how as content creators we can use this model to position the right story for maximum results.
Can’t make the full event but would like to make this session? No problem, grab your spot right here!