How to Use Eventbrite

I'm Mike Russell and today is day 28 of 100 new media tools to promote our conference New Media Europe. One of our biggest challenges at New Media Europe...

I'm Mike Russell and today is day 28 of 100 new media tools to promote our conference New Media Europe. One of our biggest challenges at New Media Europe is growing the community this year. That's a huge challenge for us. We all get stuck in our own bubble, don't we? Today's new media tool is going to focus on something that can help us promote, manage and host our event plus open source it to a new crowd a little bit, too.

Using Eventbrite to Sell Tickets

It's likely you've already heard of Eventbrite. They are the leader in selling tickets online for events. You might do a double take and say, “Hang on, Mike. You're already selling tickets on using a funky WooCommerce setup. Why do you need Eventbrite?” Today, I'm going to show you how to turn every single speaker session you have at an event you're organising into its own event.

Attracting a New Crowd with Eventbrite

New Media Europe has two days. Day one, inspire. Day two, learn, full of interesting workshops: workshops covering blog monetisation, how to start a podcast, vlogging, growth hacking, online courses and so much more.

Now, before I tell you what my team and I are going to do today, let me make one thing clear. If you have already registered for New Media Europe, you are our VIP. Day one, which is all about inspiration, will be reversed only for VIP attendees. Day two, which is about workshops and learning, we're going to open up to a wider community by selling each individual workshop. You'll be able to attend any of these workshops by purchasing a ticket via Eventbrite. They'll be available at really accessible prices. Grabbing a ticket or two to a couple of workshops does not beat having the all access pass, which is full registration to New Media Europe, but it's good if you want to dip your toe in the water and find out more.

First, Update Your Eventbrite Profile

I'm updating our Eventbrite organiser profile to New Media Europe with a nice new picture. Also managed to swipe the awesome URL We have so many awesome sessions on day two to put online on Eventbrite as individual sessions and workshops. The cool thing is every single workshop presenter will also become a partner as we'll offer them a commission for every spot they sell at their own workshops.

Create an Event with Eventbrite

Now, let me show you how easy it is to create an event inside Eventbrite. Click create event. We're going to give it a name here and also pop in the location, which is the Amba Hotel in Marble Arch. Set the date correctly. This is going to be on the 19th of June. This session is starting at 10 o'clock in the morning.

Eventbrite loves high resolution images and there's a great resource to get CC0, which absolutely means no licensing terms involved images. Check out Pixabay and type in your keyword, for instance, social media and take your pick of a nice high resolution image. Look at those awesome terms. Free for commercial use. No attribution required. The original size is huge. Pop in that event image in now. Next, copy and then paste the event description there. Step two is creating a paid ticket. You just go in there. Type in ticket. Type the quantity, which is the number available in your room and a price.

Pick a Topic and Publish!

Finally, in the additional settings, you want a public page event type and also the topic, which will be right there. Then you make your event live. Boom, your event is live on Eventbrite. You can get tickets straight away. You can read more about it. See who of your friends are attending and see where it is.

Today, my team and I will set up each workshop from day two of New Media Europe as individual sessions that you can buy on Eventbrite. We'll also be adding a free business networking session on day two. Very limited spaces though. If you're interested follow us on Twitter.


Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.