NMEU 04 – Neal Brown – Writing For Podcasters

Neal Brown, freelance marketer and copywriter, talks about the importance of writing for podcasters and how it can be used to find a bigger audience....

Neal Brown
Neal Brown is a freelance marketer and copywriter. He has been a marketing and communications professional for the last 10 years. His experience is in direct marketing, copywriting and design. He is currently creating a course about writing for podcasters, and has hosted 10 podcasts to date.

[bctt tweet=”Over the last couple of years, I've been to most of the @uk_podcasters events. – @nmbrown”]

Top Quotes from Neal Brown:

  • “At the end of the day, if you are a podcaster and you're not concentrating or focusing on your writing, you're not going to be found.”
  • “It doesn't have to be a chore; once you actually know what you're doing, it gets easier.” [On writing for your podcast]
  • “I'm feeling really passionate about it; I'm feeling really enthusiastic. I think it's going to be great and I really can't wait to open up a beta testing program and get some feedback from some podcasters and see… and try and make it the best resource possible for them.” [On the course that he's creating]
  • “I generally get most of my entertainment via podcasts nowadays. It's just so much more flexible.”
  • “The old style way of tuning in at 8 o'clock on a Tuesday to listen to a show… that's dying.”
  • “Technology has caught up and that means we can be a lot more flexible.”
  • “Sometimes I find that there are certain types of content which are harder to describe over an audio medium, and so being able to sit down and see the diagrams and the imagery and to actually see it step by step – it makes it a lot easier to understand.”
  • “Over the last couple of years, I've been to most of the UK Podcasters events; I've always found them to be interesting and engaging, and they really give me the confidence to carry through my ideas. I think having so many podcasters in the same room, it provides a great opportunity for sharing best practices or running your ideas past other people. It's that kind of feedback that you can't get when you're just sitting in your spare room with your headphones on, over a mic.”
  • “I've made some great friends over the course of the last couple of years, and I'm sure that I'll make loads more at New Media Europe.”


Key Timestamps:

  • 00:30 – Host Mike Russell introduces and welcomes Neal Brown
  • 01:08 – Neal talks about what the writing for podcasters course will be about
  • 02:04 – His take on podcasters hating writing
  • 03:11 – The format of Neal's writing course
  • 04:40 – How Neal is using new media for his own personal brand or business
  • 05:54 – Top blogs and podcasts that inspire Neal
  • 08:35 – On getting the most out of his entertainment via podcasts
  • 09:30 – Other online content that Neal consumes aside from podcasts
  • 12:05 – Neal's favourite new media tools
  • 14:28 – What made Neal decide to go to the New Media Europe conference
  • 15:28 – On joining previous conferences for podcasters and the type of people he met
  • 16:11 – People that Neal is looking forward to seeing and hearing speak at NMEU
  • 18:18 – Where to find Neal online

Connect With Neal!

Get to know more about Neal and his work at www.nmbrown.com. You can also follow him on Twitter: @nmbrown.

Stay Tuned…

Want to be the best version of yourself? Listen to our next episode; our host talks to Kelly Baader, a strategic online marketing coach and consultant.

General一 PODCAST

Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.