NMEU 17 – Jessi Frey – Creating a Visual Presence Online

Jessi Frey helps women to start and grow their businesses online. She is one part techie – with 15 years' experience in building digital services in companies including Nokia and Microsoft...

Jessi Frey

Jessi Frey helps women to start and grow their businesses online. She is one part techie – with 15 years' experience in building digital services in companies including Nokia and Microsoft – and another part creative: she's been a rock musician and ran her own production company, creating music, videos and live events.

[bctt tweet=”#Video is much more personal; it's easier to really bring your personality out. – @JessiFrey”]

Top Quotes from Jessi Frey:

  • “It wasn't that quick and simple as I initially thought it would be.” [on video blogging]
  • “Video is much more personal; it's much easier to really bring your personality out.”
  • “That's the great thing about new media… you don't need to be so formal and so buttoned-up all the time.”
  • “There is magic in live.” [on Periscope]
  • “You need to weave it into everything else that you do… you will get random people, but also if you make it a part of your palette, then your right audience will find you as well.” [on getting your target audience on Periscope]
  • “This environment is so fast-changing and fast-paced… a crucial part of what I do is to keep up to date with what's going on and keep learning constantly, which is why I love it.”
  • “That's the good thing about online business… you kind of get to work around the hours that work for you.”
  • “Facebook groups are just a fantastic way to meet people, to research your market, to learn from people, and just mingle… and to really get into conversation with people.”
  • “Facebook ads are just fantastic.”
  • “There's really not anything that can substitute face-to-face meeting with people.”


Key Timestamps:

  • [spp-timestamp time=”00:30″] – Host Mike Russell introduces and welcomes the episode's guest, Jessi Frey
  • [spp-timestamp time=”01:01″] – How Jessi is using new media for her own personal brand and business
  • [spp-timestamp time=”01:29″] – Where Jessi got the idea for video blogging and how it was for her when she started
  • [spp-timestamp time=”02:51″] – Jessi talks about Periscope and how she is using it
  • [spp-timestamp time=”04:14″] – Jessi shares how to get your target audience on Periscope
  • [spp-timestamp time=”04:41″] – The top 3 blogs, vlogs or podcasts that Jessi is into right now
  • [spp-timestamp time=”04:54″] – Jessi reveals her current addiction to webinars
  • [spp-timestamp time=”05:45″] – Podcasters that Jessi follows regularly
  • [spp-timestamp time=”06:34″] – On how her interests are part of her work
  • [spp-timestamp time=”07:34″] – Jessi answers the question of when it is a good time to start a business
  • [spp-timestamp time=” 09:07″] – Where Jessi often works
  • [spp-timestamp time=”09:52″] – New media tools that Jessi uses on a daily basis
  • [spp-timestamp time=”10:14″] – How Jessi uses Facebook for her website, TheGreatGutsy.com
  • [spp-timestamp time=”12:05″] – Jessi's goal for using Facebook ads
  • [spp-timestamp time=”13:22″] – Jessi shares her resources for great graphics and creating a visual presence
  • [spp-timestamp time=”14:33″] – Jessi's plans of starting her own podcast
  • [spp-timestamp time=”15:29″] – Jessi reveals the title of her soon-to-be-released podcast
  • [spp-timestamp time=”16:02″] – What made Jessi decide to go to the New Media Europe conference
  • [spp-timestamp time=”17:38″] – Speakers at the New Media Europe conference that Jessi is excited about
  • [spp-timestamp time=”18:06″] – Where to find Jessi online
  • [spp-timestamp time=”18:40″] – Mike thanks Jessi and wraps up the show

Listen to more from Jessi!

Up next…

Stay with us as Mike talks to the next episode's guest, Chloe Thomas, about eCommerce.

By listening to the end of the show, get an exclusive coupon that will give you a discounted registration to the New Media Europe conference that's happening this September!

General一 PODCAST

Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.