How to Start a Kickstarter Project

Okay, Snapchat, it is time to get serious. For the next 100 days I'm going to be using this, The Freedom Journal, at, from my good friend, John...

Okay, Snapchat, it is time to get serious. For the next 100 days I'm going to be using this, The Freedom Journal, at, from my good friend, John Lee Dumas. It is time to scrub up and shave, also do something with that. Feeling good. I've been watching Snapchat recently, quite a few of your really cool stories. Now I've decided for the next 100 days I am going all in on Snapchat. The value proposition to you? Every single day I'll be implementing one new media strategy to spread the word of New Media Europe and make it the best conference Europe has ever seen. You can follow along with me. You can implement the strategy yourself in your business. In fact, I'd love to hear how it works out for you. Let's get right into it. Woo hoo!

Day one – Kickstarter

Kickstarter has the chance to blow up if done correctly. For day one I'm setting myself the audacious goal of gathering 100 podcasters together at London's Trafalgar Square. Here is the approved campaign and video. Hello, I'm Mike, one of the co-founders of the UK podcasters community. 600 UK podcasters in a Facebook group, overall 1,000 UK podcasters on a mailing list. Let's see if we can get 100 of them together at London's Trafalgar Square for the biggest podcasting pub crawl that ever happened.

Why Use Kickstarter?

Why am I using Kickstarter for this event? Good question. Izabela and I have organised many podcasting events in the past and always ended up spending money, quite a fair amount. If this is the first time you've found me, Izabela is my wife and business partner. The idea is for podcasters based in the UK and around London to vote with their wallet as to whether this event actually happens. I'm going to keep it super simple: 5 pound to attend, 25 pound to get a souvenir t-shirt, 50 pound for even more, and 100 pound to sponsor. I'll shall hit the big red button. You can follow along and even back the campaign if you'd like to at I'll be back for day two and strategy number two tomorrow here on Snapchat. Make sure to add me on Snapchat. For details on the conference I'm organising with my wife Izabela, head over to It is Europe's first new media conference. See you later.


Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.



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