How to Use Thunderclap for Social Proof

Day twenty-one of One hundred New Media Tools to promote New Media Europe. If you followed my story yesterday on day twenty my team and I were using Calendly...

Day twenty-one of One hundred New Media Tools to promote New Media Europe. If you followed my story yesterday on day twenty my team and I were using Calendly to invite UK podcasters to talk at the first UK Podcasters Online Conference a conference designed to celebrate podcasters based in the UK. I’m pleased to report that in just under twelve hours, from the speakers we’ve asked, we’ve had an eighty-two percent yes rate and a ninety percent response rate.

From a speaker point of view the conference is one hundred percent justified. Now it’s time to find out if it’s something people would actually attend online and watch. Today first and foremost we’ll be creating a landing page using Unbounce. Did I say how much I love Unbounce and we’ll be featuring the speakers that have agreed to join us, but wait there’s more, we need to socially prove that this online conference is worth putting on. Will people attend, watch it, enjoy it, and get value?

Using Thunderclap to Spread a Message Online

Today I will show you how to create a Thunderclap that amplifies your message with the power of the crowd. When I first came across Thunderclap I was like, what is Thunderclap and how does it work, so just in case you need some social proof it’s been used by, Rihanna, Barack Obama, Sir Richard Branson, David Cameron, Stephen Fry, Lady Gaga and more.

Sir Richard Branson recently used Thunderclap to guarantee support from five-hundred and nine supporters which would spread his message to over nine-million people online.

Who is Thunderclap for?

Who can use Thunderclap? Are you a musician, event organiser, maybe an agency, politically active, you promote products, anything you’ve got to spread online in a message. Think of it like crowdfunding without the money. I did a Kickstarter on day one of my One Hundred New Media Tools. Today I’m looking for social proof to justify this conference.

This is how it works in a nutshell, you chose a tweet you want to go out when your campaign ends. When it’s funded by enough supporters it’ll reach that many people. People can chose Facebook, Twitter, or Tumblr. Yeah, Tumblr. Ninja tip, when you’re setting up one of these campaigns make sure you include a relevant hashtag for your cause, you could get it trending.

How to get started with Thunderclap

I’m ready to start. First things first, about you, who you are, your bio, a little picture, and your Twitter handle. I prefer personal Twitter accounts as opposed to corporate accounts I think it’s more personal. Now it’s time to start creating your Thunderclap Campaign, give it a catchy title which will appear right over here, also select the correct category, in this case it’s an event. Next thing you want to do is get your message right, and this is crucially important, this is the message that will be Tweeted, Facebooked, or Tumblred by all of your supporters.

Getting your Thunderclap Message Right

Then you’re going to want to add your message link here, this is the link you’ll want shared by everyone, and a date, so for me it’s going to be April 21st. Make sure you get your timings right. It kicks off at 10 AM the online conference and of course timezone needs to be London. Next you’ll want to select the number of supporters you want, remember to go for something you can realistically achieve, I’m going to go in the middle two-hundred and fifty supporters.

Finish off your Thunderclap with a campaign photo, a little bit about the story behind what you’re trying to spread and of course stick in your email address and then create and continue. Of course every good idea needs to make money online. Three day approval period with the free plan. I’m going to pay for the $45 plan to get a twenty-four hour approval on the campaign.

All right there it is. Support the UK Podcasters Online Conference Thunderclap!


Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.