NMEU 09 – Kenny Goodman – The Power of Webinars

Kenny Goodman is a digital entrepreneur and business coach who specialises in helping coaches, consultants and other small businesses become more magnetic and productive by building semi-automated sales and marketing funnels to attract, win and keep great customers in a scalable way.

[bctt tweet=”When you speak at a #conference, you develop a bond with other speakers. – @KennyGoodman”]

Top Quotes from Kenny Goodman:

• “Over the last few years, I’ve really capitalised heavily on the power of webinars.”
• “I kind of quickly realized at that point that there’s three ways that you can let people know how good you are: you can shout from the rooftops… someone else tells them… or you can show them.”
• “Presenting to people and allowing them to interact… is a great way of building that critical know, like, trust and desire that you need in order for them to want to do business with you.”
• “They helped me present at a convenient time for me, a convenient place for me… and also, I like to wear what I want!” [on giving webinars]
• “I like to do live webinars because I like the live interaction.”
• “It’s really important to interact all the time, as much as you can with the audience, because that will keep them there to the end.”
• “Just that process of making somebody apply to speak with you really does shift the power.”
• “I learned to podcast by reading Pat’s step-by-step podcast tutorial.”
• “When you speak at a conference, you develop a bond with the other speakers there.”
• “I think it’s important to create that distinction. Otherwise your family will lose out.” [on having an office away from home]

Resources:

• GoToWebinar
• Ontraport
• Evernote
• Feedly
• Hootsuite
• Wistia
• Slack

Key Timestamps:

• [spp-timestamp time=”00:30″] – Host Mike Russell introduces and welcomes the episode’s guest, Kenny Goodman
• [spp-timestamp time=”01:30″] – Kenny shares what he does at his website FindTheEdge.com, and how he uses new media
• [spp-timestamp time=”01:43″] – Kenny narrates talking at a conference in 2009
• [spp-timestamp time=”03:51″] – How, when and why Kenny started with webinars
• [spp-timestamp time=”04:22″] – Kenny talks about his two podcasts
• [spp-timestamp time=”05:24″] – How Kenny does his webinars and the tools that he uses
• [spp-timestamp time=”06:33″] – Kenny shares some webinar tips
• [spp-timestamp time=”09:36″] – The many different offers from Kenny’s webinars and his favourite
• [spp-timestamp time=”12:18″] – Blogs and podcasts that Kenny follows
• [spp-timestamp time=”17:52″] – Kenny talks about the conferences that he was invited to speak at
• [spp-timestamp time=”18:46″] – New media tools that Kenny cannot live without
• [spp-timestamp time=”20:5″]0 – Having an office away from home
• [spp-timestamp time=”22:34″] – What made Kenny decide to come to the New Media Europe conference
• [spp-timestamp time=”23:37″] – People that Kenny are looking forward to seeing at the New Media Europe conference
• [spp-timestamp time=”24:23″] – Kenny’s virtual staff and where they are in the world
• [spp-timestamp time=”25:03″] – Where to find Kenny online

Other places to find Kenny:

Check out Kenny’s website at FindTheEdge.com or follow him on Twitter: @KennyGoodman.

Coming up…

Listen until the end of the show to get an exclusive coupon for the New Media Europe conference this September! Our next episode also features the topic of webinars, this time with Robert Colquhoun.