It doesn’t matter if you started your career in the 70s or are fresh out of college, starting a blog is a great idea. Even if you aren’t a natural writer, there are plenty of reasons why your career can benefit from a blog. Here are 5 reasons why you should start a blog:
1. Building a Platform
When someone searches for blogs in your niche, are you in the first few pages of results? You should be! Developing a platform where you can share your ideas and opinions is crucial to establishing your expertise. Use your blog to make your voice heard!
2. Reaching an Audience
In addition to your colleagues, you also want to be known to those in related fields and, possibly, your client base. A blog will allow you to reach your entire audience.
3. Marketing Your Business
Whether you want to draw clients to your employer or you want to drum up interest and sales for your small business, a blog is essential.
4. Establishing Yourself as a Leader
No matter what your industry, others in your business area should view you as a leader. If you want to be a leader, visibility is crucial. No one can look to you for expertise if you are hidden or, worse still, have no online presence at all.
5. Opening Yourself to Recruitment
If you do work on a freelance basis or are open to consulting work, a blog will help make you visible to those looking for your specific skill set. If you want work, make sure your contact details are prominently displayed on your blog.
Starting up a blog can do some amazing things for your career, no matter what your age or experience level is. In today’s digital age, you can’t afford to go without one. What’s been holding you back from starting your own blog?
