For businesses and individuals alike, increasing online brand visibility radically improves profits and performance. So naturally, being able to accurately quantify and track your influence is critical. Here are a few tools that will help you to measure your reach.
Considered by many to be the best influence tracker around, Klout is a robust marketing and analytics platform. It helps users to craft, curate and share content. More importantly, it tells you what's working and what isn't.
Essentially a social media dashboard for businesses, Hootsuite allows users to manage profiles on over 35 platforms like Google+, Facebook and Twitter. With Hootsuite, one can submit content to social media sites using one tool and monitor follower responses.
For those who require in-depth social media monitoring firepower, Brandwatch offers a number of products worth looking at. If you need to crunch large amounts of social media data for market research purposes, Brandwatch is the name to beat.
Though not as insightful as Brandwatch's many fine tools, Google Analytics is a solid free alternative. It's particularly helpful if you rely on SEO and content marketing to drive traffic. Its mobile reporting in particular is superb.
Easily the best alternative to Hootsuite, Sprout Social packs tons of functionality into one dashboard. With Sprout, clients can schedule posts, monitor brand keywords, analyse responses and compile reports for a slew of social media profiles.
BrandMentions is a social listening tool designed to track any keywords you want and engage in online conversations in real-time. It is a great tool that helps you monitor the online presence of your brand online and understand the behavior of your audience so you can generate a better content strategy. Its purpose is to detect all the web mentions that your brand or your competitors’ have in a given period of time. Complementarily, you can also track topics or trends to find out the most competitive areas in your niche.
The greatest strength of HubSpot's Marketing Grader is its ability to highlight weak spots in branding campaigns. For starters, it'll assess your sites and social media profiles for obvious flaws. It can also suggest ways to improve your online reputation and reach.
Reading Between the Lines
Tracking influence on the web hinges on recognising the statistics that truly matter. Figure out how to use these tools to see the patterns hidden in the data, and you'll be able to quickly boost your online influence.