NMEU 42 – David Bain – New Media SEO

David Bain talks about using new media for his personal brand and business and creating funnels through SEO....

David Bain
David Bain is founder and host of Digital Marketing Radio, author of the 26-Week Digital Marketing Plan, and Head of Growth at Analytics SEO. He launched his first web business in 2000. In 2004, he went into SEO and has relentlessly honed his expertise in this field.

[bctt tweet=”You’ve got to raise the bar in terms of the quality of #audio that you’re producing. – @DavidBain”]

Top Quotes From David Bain:

  • “On YouTube, although there are millions and millions of videos as well, there are not that many people actively doing activities to try and rank for certain keyword phrases.”
  • “If you’re gonna do one, you obviously have to try and try and do something a little bit different… You’ve got to raise the bar in terms of the quality of audio that you’re producing and the actual structure of the show and the quality of the person that you’re interviewing as well.” [on creating podcasts]
  • “I don’t think you should necessarily take yourself too seriously and want to produce a show that’s 100% correct, because people are more likely to engage with you, perhaps, if you do something wrong as well.” [on producing his own podcast show]
  • “If you have a quality conversation with someone for half an hour, then they’re much more likely to trust you and recommend you to their friends and colleagues in the future as well. It’s so much nicer and more trustworthy than making a sales call initially.”


Key Timestamps:

  • [spp-timestamp time=”00:57″] – Host Mike Russell welcomes David Bain to the show
  • [spp-timestamp time=”01:16″] – David talks about how he is using new media in his own personal brand and in his business life
  • [spp-timestamp time=”02:37″] – Comparison of publishing a digital magazine versus creating a podcast or video
  • [spp-timestamp time=”03:30″] – David talks about his biggest successes
  • [spp-timestamp time=”04:28″] – David imparts some encouragement in terms of creating funnels through SEO
  • [spp-timestamp time=”05:17″] – On whether it is easier to rank on YouTube in terms of SEO than it is on Google and Bing
  • [spp-timestamp time=”06:45″] – Top blogs and podcasts that inspire David
  • [spp-timestamp time=”08:54″] – On how to create podcasts that people will listen to
  • [spp-timestamp time=”10:33″] – David shares the new media tools he can’t live without
  • [spp-timestamp time=”11:55″] – On producing his own podcasts and making mistakes
  • [spp-timestamp time=”13:17″] – What made David decide to come to New Media Europe in Manchester
  • [spp-timestamp time=”15:46″] – David’s thoughts on building relationships and using your podcast as a virtual business card
  • [spp-timestamp time=”16:51″] – People that David is looking forward to seeing and meeting at the New Media Europe conference
  • [spp-timestamp time=”18:20″] – David on his plans to try Kickstarter and backing campaigns
  • [spp-timestamp time=”19:17″] – What David thinks of an internet radio station

Learn more from David!

Watch his YouTube videos at https://www.youtube.com/user/26weekplan. You can also find David on Twitter @DavidBain and over at www.digitalmarketingradio.com.

Stay tuned…

Anthony de Souza talks about crowdfunding for podcasters in our next episode. There’s still time to register for the New Media Europe conference! Listen to the end of the show to get an exclusive coupon that will give you 20% off on registration!

General一 PODCAST

Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.