In the past five years, social media has exploded on the marketing scene around the world. Once an afterthought in marketing—for only the most up-to-date companies—now companies of all sizes and in all industries are embracing the change of social media in marketing. Here are the 3 biggest social media trends for 2015:
Once just a social media toy for teenagers to take pictures of themselves, Instagram now boasts over a billion users and was recently acquired by Facebook.
For businesses, Instagram will now be the gatekeeper for what the business image is for the company. Smart companies will recognise this trend and invest in their online marketing and content brand on Instagram to gain followers and customers.
Twitter was once a lot like Facebook in social media. Friends followed one another and could connect on the social media network. However, as time has passed, Twitter has become the go-to source for news around the world.
Terrorists, governments and protesters alike all use Twitter to get the word out about what they stand for. Although Twitter is still used by people to keep in touch with friends, by and large Twitter will continue to trend towards being a news-based service more than anything else.
According to the latest conference call with Facebook, ad revenues continue to increase with the social media giant. Companies are starting to see the value of advertising on the social media site, and because of this, companies will start paying a premium to advertise on the site.
Users of Facebook have turned the tide on the advertising front, and now Facebook can tailor ads based on the likes of people on Facebook. This means that companies can target potential customers that have already shown a subconscious interest in their products (without even knowing it). In 2015, we expect that the ad prices will continue to increase along with the effectiveness of Facebook ads all over the site.
What social media trends have you noticed for 2015?