How to Write a Press Release for an Event

Hey, I’m Mike Russell, one of the co-founders of New Media Europe. Today is day 33 of 100 new media tools to promote New Media Europe. Did you have...

Hey, I’m Mike Russell, one of the co-founders of New Media Europe. Today is day 33 of 100 new media tools to promote New Media Europe. Did you have a good weekend? Did you party on down? I’ve got some updates for you. Before I get into the show, it’s time to do a little bit of Facebook live update the New Media Europe community as well as what’s been going on recently.

Facebook Live Benefits

Facebook live has proved to be an excellent new media tool for keeping the community up to date with exactly what’s happening with a conference. After doing the Facebook live I’ll be right back here on Snapchat to update the story about today’s new media tool which is actually an old media tool. We’re talking press releases. See you momentarily.

PR Opportunities

Hey, there. I’m back. There are 10 days to go until the online conference celebrating UK podcasters that we’re organising. 36 hours nonstop and live, no prerecords here. I’m up for the whole 36 hours. Many people who are either attending or speaking at the conference have said, “Mike, is this going to be prerecorded? Are you really up for the whole 36 hours?” I see this as a PR opportunity to access some of the traditional media, newspapers, magazines, local publications, radio, maybe even TV.

How to Write a Press Release

So dedicated to the cause of spreading the word of podcasting, you stay up for 36 hours. I love podcasting. When I think of PR I think of one person. The rather awesome Janet Murray from Soulful PR. She attended New Media Europe in 2015 and this year, 2016. She’s going to be speaking at New Media Europe. Janet has her own online course How to write awesome press releases. It’s a 5 day series. You can subscribe for free or there’s a buy it now version I need to write a press release today.

I’m going to go ahead and buy the full 5 day course for a very reasonable price of £19.99. If you need to write your own press release for any reason, I highly recommend that you check out Janet Murray. Get ready to screenshot the next snap for details.

Press Release Course

If you want to grab that how to write awesome press releases course like I did, when you’re on the homepage of Janet’s website you want to go down to the right hand column Soulful PR online. Then you want to hop over to this option over here Soulful press releases free. If you’re not in a rush, you can you sign up for the free course over 5 days or if you want it now, you can click here and buy just like I did.

Send The Press Release Out

Okay. Time to get my thinking cap on and think of an awesome press release for all you U.K. podcasters online conference. 36 hours nonstop. Once I’m done, I’ll be sending out to our local press, also to national publications and technology publications like TechCrunch and The Next Web. I’ll also be following-up with the tweet to relevant journalists as well. Keep watching my Snap story, I’ll update you on how I get on in the coming days.


Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.