Mike Russell

Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.

  • How to Create Targeted Gmail Ads

    18th May 2016
    Gmail Ads are a great alternative to Facebook Ads, Twitter Ads or regular AdWords campaign. The best thing is that you can be ultra targeted and, because Gmail regularly scans the emails of all their users, you can show your ad to those people who are likely to be...

  • How to Create a Time Scheduled Facebook Ad

    17th May 2016
    Today my team and I will create some time sensitive Facebook ads that will run for a whole week but will only display between the hours we choose. This can be great if you’d like to run a Facebook ad only when an advert goes out on the radio...

  • How to Use Amazon Video Direct

    16th May 2016
    Today my team and I explore the possibilities of the new video upload service from Amazon for content creators. Amazon Video Direct competes directly with YouTube and allows you to upload your content to their platform. You can make money from the videos you produce and get on the...

  • How to Make a Business Card

    15th May 2016
    A business card is still a valuable tool in the new media networking world. Do you have an up to date business card? You can use a great tool like Adobe Illustrator to create the perfect design and then I recommend Moo for business card printing. Go for the...

  • How to Create a Facebook Canvas Ad

    14th May 2016
    Today my team and I will go about creating attention grabbing Facebook ads for New Media Europe. We’ll be using the fully immersive Canvas Ad option inside the Facebook Power Editor. When a Facebook Canvas Ad is clicked on a mobile device it takes over the full screen. You...

  • Durin Gleaves from Adobe Joins #NMEU Speaking Lineup

    13th May 2016
    Durin Gleaves the guy behind audio editing greatness from Adobe including Adobe Audition! We’re really excited to add Adobe’s Durin Gleaves to the inspirational speaker lineup for New Media Europe in London this June. As new media creators it doesn’t matter what content we’re working on – be it...

  • How to Track Email Opens and Clicks

    13th May 2016
    Today I found a great new tool that helps my team and I to track when emails are opened and even when the links are clicked. Thanks to Jason Van Orden from http://joinimpact.net you can try it too. It’s called Bananatag and is free for 5 tracked emails a...

  • How to Hire a Virtual Assistant

    12th May 2016
    We have a great team at New Media Europe. Today I’m looking for a one off web work job. Here are my thoughts on finding the right virtual assistant in the right place. You can build a great virtual team online using a resource like UpWork....

  • How to Make a Radio Commercial

    11th May 2016
    Today it’s time to promote New Media Europe using the traditional media of radio! We’ll be creating 3 different radio commercials in Adobe Audition. They will air on Jack FM Berkshire from 16-21 May 2016 and we’ll run some Facebook and Twitter ads at the same time (targeting only...