Promoting a brand via social media has become a full-time job in today’s online environment. It’s pretty much impossible to keep an eye on all of the moving parts without software to help you. Here are few handy tools that make managing social media profiles far easier, and enable businesses to greatly improve the effectiveness of their social media marketing campaigns.
Hootsuite
Truly the Swiss Army knife of social media management apps, Hootsuite makes it easy to run campaigns and gauge their impact. From scheduling releases to tracking engagement, Hootsuite can do it all on Twitter, Facebook, Google+ and Pinterest. Its analytics tools, in particular, are incredibly versatile and make going over the numbers a real breeze for users.
Tweepi
Although there are many Twitter-specific management programs to choose from, Tweepi is a top favourite of social media marketers. In short, Tweepi automates the process of following and unfollowing contacts based on specific parameters dictated by users. If Twitter is a big part of your social media strategy, Tweepi will make a valuable addition to your arsenal.
PostPlanner
The hardest thing about marketing on Facebook is that it’s impossible to know how content will be received. PostPlanner takes the guesswork out of the equation by helping businesses and brands to time their publications for maximum impact. It also helps users to find great content around the web to share that’ll attract people in their target demographics.
Maximize Your Social
Founded by social media master, Neal Schaffer, Maximize Your Social is your one-stop centre for marketing techniques and knowledge. If you need personalized help with your social media marketing woes, they can teach you how to promote your business in a way that yields sustainable results.
Getting the Most from Management Apps
As great as the aforementioned tools are, they can only do so much. Social media marketing is all about knowing when to automate and when to do things the old-fashioned way. Software is a wonderful time-saver, but it can’t replace human ingenuity or provide the vision necessary to create social media marketing campaigns that thrive.
