How a Podcast Can Help Your Business

The Internet has revolutionised the way people do business. Indeed, this is a new age and those who plan to succeed have to familiarise themselves with the new marketing...

podcast

The Internet has revolutionised the way people do business. Indeed, this is a new age and those who plan to succeed have to familiarise themselves with the new marketing landscape and recognise all the additional paths that have been paved to connect to people and customers.

One of these paths is a podcast. Basically, it is a digital series of episodic radio, subscribed to by listeners and downloaded through the Web. Though it is a relatively new word derived from Apple's “iPod”, this is a medium is quickly becoming more and more popular.

Like traditional radio, podcasts are audio frequently listened to on-the-go, often through portable media players like the iPod and the iPhone. It's a powerful marketing tool with the ability to connect to consumers wherever they are.

Podcasting is Good for Multitasking

In this Information Age, people more frequently tend to manage their time by doing multiple things at once: driving, doing chores, completing work assignments and yes, listening to a podcast. By leveraging this, you are connecting to consumers who wouldn't traditionally listen to normal radio and are thus increasing the reach of your brand and your online visibility. 

Podcasts, with their natural feel and their personality, are also more likely to connect to people in a way that traditional advertising cannot, as we are more and more desensitised to ads that feel false and don't reach a new brand of consumer.

By podcasting, you are separating yourself from the chaff with valuable content that people really invest their time and attention in, creating a loyalty for your brand that is otherwise hard to come by.

These are the times in which traditional methods of marketing have fallen by the wayside, and new types of content like podcasts can help your business rise above competitors.

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Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.

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