By now, it should be obvious that podcasting is the wave of the future when it comes to a variety of fields like marketing and branding. In fact, many podcasts are raking in the cash through both affiliate and direct sales. Whatever your motivations may be for starting a podcast, there are three things that you can do to make your show stand out and become a successful presence online.
If you want to put out a quality product, it's important to storyboard a podcast well in advance of actually recording it. Brainstorm ideas using a cloud-based app like Evernote or Google Keep, and come up with a theme or narrative to pursue. Furthermore, develop a flexible podcast routine that you can play around with while maintaining a basic structure that listeners can expect.
Consistently locking down influential, high-profile guests is the surest path to a wildly popular podcast. Use online tools like SocialBro to find out who your probable followers might identify with and want to listen to. Even if you can't attract big names at the outset, you can make up for it by going after unique or controversial guests that will lead to social sharing of your episodes.
While a decent studio setup equipped with quality audio gear is a must, how you stitch your podcasts together is even more important. Far too many podcasters fail to polish their shows with professional intro and outro themes, as well as bumpers for commercial breaks and guest introductions. An audio production company like Music Radio Creative can produce sophisticated jingles and background music at a great price for any podcast.
More Than the Sum of Its Parts
Ultimately, there's no magic formula for creating a winning podcast. What works for some may not work for others. However, every great podcast has a quality known as synergy. In other words, each piece of the show – from the episode structure to the main theme song – complements the other and makes the final product engrossing for the target audience.