Influencer Marketing: How and Where to Find Top Influencers

Influencer marketing is on the rise and it's a great way to get your brand out there.
What is influencer marketing?
What is influencer marketing?

Influencer marketing is on the rise and it’s a great way to get your brand out there. Here are tips for the best platforms to do influencer marketing.

Why Influencer Marketing?

It’s an organic way to get the word out there about your brand . Influencers talking about your products or services will have more power than a simple online ad campaign or re-marketing. When people who are known, likes and trusted in your niche start talking positively you can expect great results.Influencer marketing on Google Trends

Google Trends shows this online marketing technique as consistently rising. Now is the time to jump in and try it for yourself!

How to Find Influencers

Here are the best platforms for influencer marketing and tips on how to find social media influencers of value to your business.

InstagramInstagram Influencers

Instagram has a large amount of influencers focusing in on particular tastes and likes. You are very likely to find multiple Instagram users that match your brand values. The best way to start searching Instagram for influencers is with a quick Google search – podcasting. This example query will throw back many profiles of podcasters and from there you’ll be able to identify potential influencers to connect with.

SnapchatSnapchat Influencers

Snapchat is all about now. When an influencer story is consumed on Snapchat they often ask their audience to do something in the moment. This can have amazing results if you can get influencers talking about your business. Snapchat doesn’t have a native search feature so you need another method to find relevant influencers on Snapchat. The best way I’ve found is the Ghostcodes application for iOS and Android. Type in keywords that are relevant and get a list on Snapchat influencers you can start connecting with.

YouTubeYouTube Influencers

YouTube remains one of the best platforms for influencer marketing and as a result the place to get started! As the world’s second biggest search engine there is therefore a huge amount of opportunity available. Channels on YouTube can be very niche and that means you have the opportunity to collaborate with a YouTube influencer who talks to exactly the audience you’re interested in. A free way to find influencers on YouTube is by searching a relevant keyword and filtering the search by channel and also view count.YouTube influencer search

This example search for audio production displays influencer channels to connect with in the audio niche.


Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.