Izabela Russell

Izabela a co-founder of New Media Europe and the head of a UK based audio branding company - Music Radio Creative. Working with over 4500 clients, spread across 197 different countries each year.
  • You vs Your Business – Why Entrepreneurial Ego Matters

    The more I browse social media the more I come to the conclusion that people are choosing to be somebody they are not just for the sake of maintaining the image they would like to have. Is that OK? Where is that leading us and social media in general?...
  • Tips for Getting More Followers and Likes on Instagram

    There are over 300 million active daily users on Instagram. With the audience of this size it is hard to ignore the possibilities this platform hides. I have been using Instagram since 2012 and in this post I attempt to share with you what in my opinion is the key...
  • professional photos

    Professional Photos – Your Best Investment

    More and more we live online. We make first impressions, we shake hands, do small and big deals and often also make friends in the process. How we present ourselves online is increasingly important. Professional headshot (or full body photographs) can have a positive impact on first impressions as...
  • longest flight

    Things to Do on the Longest Flight in the World

    The future is here! From today you can book a non-stop flight from London to Perth. Qantas announced today that their Perth-London Heathrow tickets are now available to purchase. First flights will be departing on March 24, 2018. This route will be offered daily. This is officially the longest flight in the...
  • is-tv-good-for-you

    Is TV Good for You?

    How much time do you spend each day watching TV? Unless the answer is ZERO then it is likely too much. Is TV good for you or are we wasting our brains away? This article is a result of listening to a podcast episode by Cliff Ravenscraft on this...
  • twitter-facts

    Twitter Facts That Will Make You Smile

    From “Friendstalker” to “Twitter” It was a very close call and if not a very swift turn in history we would be all “Friendstalker”-ing instead of tweeting. Thankfully the Twitter co-founder’s name suggestion was discarded as too creepy. The platform could have also been called “Twitch,” “Twitcher” and “Jitter.” Platform launched as...
  • british-podcasting

    The Real History of British Podcasting

    I am very proud to have been involved with the British podcasting scene from the moment it started to truly take off in 2014. Podcasting has been around since around 2007 when first shows started to appear on iTunes. The UK and international scene has undergone somehow a renaissance one decade on. We...
  • social media platforms

    Biggest Social Media Platforms in 2017

    Social media platforms keep attracting new users with a big trend of older generations following the young trend setters. For businesses it is important to know where their customers are. It is not a fine art to be everywhere and for everyone but to be yourself and in the...
  • social-media-scheduling

    Social Media Scheduling to Double Your Traffic

    Social media scheduling tools have been around for some time. With the years they are becoming more and more sophisticated too. Is it OK to do social media scheduling? The very first question that comes to mind is whether it is OK to schedule or not? Is that something...