NMEU 11 – Eric Moeller – Running a Lifestyle Business

Eric Moeller talks about his Amazon book, helping entrepreneurs, mastermind groups, podcasts he loves, and running a business....

Eric Moeller
Eric Moeller is the founder of Copy Dojo, where he shares sales copywriting and marketing insights to help entrepreneurs grow their business. Eric recently self-published a book about mastermind groups on Amazon and launched his first copywriting course on Udemy.

[bctt tweet=”I think any #entrepreneur should strongly consider being in a mastermind group. – @copydojo”]

Top Quotes from Eric Moeller:

  • “It was kind of an interesting process of going from a new blogger to suddenly having more experience, refining your message, and posting guest posts with different sites.”
  • “You sort of take one step. You don’t necessarily know where it’s going to go, and through time, new opportunities start to open themselves to you.”
  • “I feel very confident about the content that I’m sharing. I have lots of good things to say and to share with entrepreneurs.”
  • “I think any entrepreneur should strongly consider being in a mastermind group.”
  • “It’s about having the accountability that you meet, either face to face or online as well, with other entrepreneurs.” [on being in a mastermind group]
  • “It’s just another way to pick a group of people of other skill sets that you can tap into.”
  • “It really doesn’t matter who he interviews; you always come away with something that you can either apply to your business or to life.” [on The Tim Ferriss Show]
  • “I think it is a good reminder sometimes of what people care about… it helps you focus in on the things that are most important to your users… so you can keep giving them more of what they want.” [on website heat maps]
  • “It wasn’t necessarily that the job to move to the UK was so compelling as much as the opportunity to live in the UK and just to experience life from a very different perspective.” [on moving to the UK]
  • “It was one of those opportunities to network with other European entrepreneurs that are doing similar things and to hear from that great line-up of speakers.” [on attending New Media Europe conference]


  • Udemy
  • Seth Godin’s Startup School Podcast
  • The Tim Ferriss Show
  • The Tropical MBA Podcast
  • SumoMe

Key Timestamps:

  • [spp-timestamp time=”00:30″] – Mike Russell introduces and welcomes the episode’s guest Eric Moeller
  • [spp-timestamp time=”01:13″] – How Eric uses new media to spread his message and promote his business and personal brand
  • [spp-timestamp time=”02:28″] – Eric’s Udemy course and its success so far
  • [spp-timestamp time=”04:07″] – Eric talks about his Amazon book, Mastermind Your Business
  • [spp-timestamp time=”06:05″] – On entrepreneurs being in a mastermind group
  • [spp-timestamp time=”06:40″] – Eric’s mastermind groups
  • [spp-timestamp time=”07:05″] – Blogs and podcasts that Eric consumes and recommends
  • [spp-timestamp time=”07:27″] – On Seth Godin’s Startup School podcast
  • [spp-timestamp time=”08:04″] – On The Tim Ferriss Show
  • [spp-timestamp time=”08:47″] – On The Tropical MBA podcast
  • [spp-timestamp time=”10:48″] – New media tools that Eric frequently uses
  • [spp-timestamp time=”12:10″] – On heat maps and where people are clicking on Eric’s website
  • [spp-timestamp time=”13:04″] – Where Eric is from, places he’s lived in, and moving to the UK
  • [spp-timestamp time=”14:13″] – On choosing to live in Devon after living in Greater London
  • [spp-timestamp time=”16:10″] – Eric’s experience living in South Korea
  • [spp-timestamp time=”16:53″] – What made Eric decide to come to the New Media Europe conference
  • [spp-timestamp time=”18:02″] – People that Eric is looking forward to seeing at the New Media Europe conference
  • [spp-timestamp time=”19:45″] – Where to find Eric online
  • [spp-timestamp time=”20:19″] – Mike thanks Eric and wraps up the episode

Learn more from Eric:

Visit Eric’s website: CopyDojo.com

Coming up…

Join Mike as he talks to Józefa Fawcett on our next episode! Don’t forget to listen until the end of the show to get a special offer for our New Media Europe conference!

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Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.