NMEU 26 – Katherine Salt – Lingerie and New Media

Katherine Salt talks about using new media for her lingerie and social media consultancy businesses and her preference for blogs over podcasts....

Katherine Salt
Katherine Salt is a social media consultant working in a variety of industries including hospitality, finance and telecoms. In addition, she is the co-owner of Plums Lingerie, a boutique and e-commerce shop specialising in luxury lingerie, swimwear and nightwear.

[bctt tweet=”#SocialMedia is about deepening the relationship with our existing clients. – @katherine_salt”]

Top Quotes from Katherine Salt:

  • “Social media is about deepening the relationship with our existing clients.”
  • “We use Pinterest a lot because that drives an enormous amount of traffic to our website.”
  • “Results actually happen in the shop rather than online.”
  • “LinkedIn, I found, has been the most effective channel for me.” [on what works for her social media consultancy business]
  • “I like to use it to connect with people I already know… it helps me keep in touch with people I meet at conferences.” [on using Twitter]
  • “I just don’t have the concentration to listen and not look at something.” [on listening to podcasts]
  • “I think it has to be used properly… it’s very easy to spend a lot of time and not get a lot from it.” [on using Facebook]
  • “You have to be consistent and you just have to keep going at it.” [on trying out new platforms]


Key Timestamps:

  • [spp-timestamp time=”00:28″] – Host Mike Russell introduces and welcomes the episode’s guest, Katherine Salt
  • [spp-timestamp time=”01:21″] – Katherine shares what she does for her lingerie website, PlumsLingerie.com
  • [spp-timestamp time=”02:15″] – Where to find Katherine’s brick-and-mortar lingerie shop
  • [spp-timestamp time=”03:03″] – How Katherine is using new media for her social media consultancy business
  • [spp-timestamp time=”04:05″] – Why Pinterest works for Katherine’s lingerie business
  • [spp-timestamp time=”05:15″] – On using Twitter
  • [spp-timestamp time=”06:49″] – Whether Katherine prefers to read blogs, listen to podcasts or watch online videos
  • [spp-timestamp time=”07:05″] – Blogs that Katherine reads every week
  • [spp-timestamp time=”08:41″] – Katherine shares what she thinks of Facebook
  • [spp-timestamp time=”09:15″] – New media tools that Katherine uses regularly
  • [spp-timestamp time=”10:55″] – How Katherine discovered the New Media Europe conference and what made her decide to attend
  • [spp-timestamp time=”12:51″] – Katherine talks about the content she has produced
  • [spp-timestamp time=”13:22″] – People that Katherine is looking forward to seeing speak or meeting at the New Media Europe conference
  • [spp-timestamp time=”14:29″] – Where to find Katherine online
  • [spp-timestamp time=”15:01″] – Mike thanks Katherine and wraps up the show

Connect with Katherine!

Coming up…

Need help with public relations in the new media age? Join us for our next episode as Mike talks to Beki Winchel. Also, listen to the end of the show and get an exclusive coupon that will give you discounted registration to the New Media Europe conference!

General一 PODCAST

Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.