NMEU 27 – Beki Winchel – Public Relations in the New Media Age

Beki Winchel talks about new media and how public relations has changed because of it. She also shares her favorite new media tools and her plans for NMEU....

Beki Winchel
Beki Winchel
is a co-editor for PR Daily, a social media PR consultant, speaker, author, freelance writer and digital media nerd. She’s worked with companies large and small in a variety of industries training individuals on social media and PR strategies, creating brand campaigns, and implementing digital media processes that strengthen PR efforts. She also recently co-authored the SMC Matrix with Dr. Ken Plowman, which bridges gap between traditional strategic communications and social media.

She will be presenting Social Media Truths In The Digital Age: Learning From Millennials, Nerds and Trolls at the New Media Europe conference.

[bctt tweet=”As the #newmedia field grows, the #PR field is also growing by leaps and bounds. – @BekiWeki”]

Top Quotes from Beki Winchel:

  • “How do I not use new media?”
  • “I use so many different forms of media in order to reach, not only other influencers, but potential clients and customers.”
  • “The wonderful thing is as you’re sharing information, you’re also receiving it back.”
  • “A lot of new media tends to be finding the time in your schedule… and really carving out something so you have regularity in what you’re doing.”
  • “It’s really forcing people and brands to be more transparent, which is always a good thing.” [on Periscope]
  • “PR is really struggling to try to embrace new media.”
  • “Public relations professionals need to take charge because new media, especially social media in general, is all about building relationships.”
  • “As the new media field grows, the PR field is also growing by leaps and bounds.”
  • “It’s really going to be neat to attend a conference where you have a bunch of people in different sectors, in different industries, all talking about their experiences and what they’ve learned in order to get ahead.”


Key Timestamps:

  • [spp-timestamp time=”00:28″] – Host Mike Russell introduces and welcomes the episode’s guest and New Media Europe conference speaker, Beki Winchel
  • [spp-timestamp time=”01:36″] – Beki talks about being named the top PR influencer in a recent public relations study
  • [spp-timestamp time=”02:43″] – How Beki is using new media in her own business, particularly in PR
  • [spp-timestamp time=”03:27″] – On using Flipboard
  • [spp-timestamp time=”05:24″] – What Beki thinks of Periscope
  • [spp-timestamp time=”05:56″] – Beki shares her plans of doing an Ask The Editor on Periscope
  • [spp-timestamp time=”07:00″] – Beki talks about being enthralled by live streaming and a Meerscope that she saw
  • [spp-timestamp time=”08:43″] – The top 3 blogs and podcasts that are influencing Beki
  • [spp-timestamp time=”10:29″] – Beki talks about PR in the social media world and how it has moved on from the way it used to be
  • [spp-timestamp time=”12:36″] – New media tools that Beki uses every day
  • [spp-timestamp time=”15:09″] – On Google Reader and other RSS readers
  • [spp-timestamp time=”17:01″] – Beki talks about doing a little tour while in Europe for the the conference
  • [spp-timestamp time=”17:49″] – What made Beki decide to join and become a speaker at the New Media Europe conference
  • [spp-timestamp time=”19:15″] – People that Beki is looking forward to seeing and hearing speak at the conference
  • [spp-timestamp time=”21:43″] – Beki’s drink of choice
  • [spp-timestamp time=”22:58″] – Where to find Beki online
  • [spp-timestamp time=”24:12″] – Mike thanks Beki and wraps up the show

Learn more from Beki:

Stay tuned…

On our next episode, Izabela talks to Paulo Fabrizio about the revolution of online conversations. For an exclusive coupon that will give you discounted registration to the New Media Europe conference in September, simply listen to the end of the show!

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Mike is co-founder of New Media Europe - obsessed with everything new in media and technology. He's also a founder of audio production company Music Radio Creative.